The old Estrella Damm’s factory unfolded its red carpet last 12th of June to organize the premiere of Estrella Damm’s new tv spot. “La vida es nuestra” is a shortfilm directed by Raúl Arévalo with an impressive cast: Peter Dinklage, Álvaro Cervantes, Ingrid García-Jonsson and Marcel Borràs. The famous american actor has parked Tryion Lannister for a bit, to put himself in the skin of a private detective who will help the main character make a significant decission.

The whole cast and director of the short film passed trough the red carpet and the photocall. Peter Dinklage and Raúl Arévalo also passed through the interviewing set to know more in depth their experience in this work.

Live!, hand to hand with Never Seen, was in charge of the whole technical production of the event: illumination, sound and streaming in a production with 4 cameras, crane and a steady. This live signal was published, from Live’s platform, simultaneously in every social media network of Estrella Damm. Furthermore, we edited the most important moments of the presentation in different pieces which we later on posted on social media.

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