Like, Springfield’s new fragrance was accompanied by an impressive launch campaign, focused on social networks, in which we spoke one on one to a young audience, passionate about fashion, technology, and trends.
Live! Was part of that campaign along with Project Room, creating one of the most important actions: the Springfield Like’s application. Our team of developers created a brand new camera app with stickers, which can be downloaded from both the App Store and the Play Store. In addition to this, a landing page was created for the downloading the application, along with general information about the action.
